Turn your brand into a Gen-Z magnet; with Meta ads strategy, native funnels, and fast-moving execution.
This started with one frustrated client who told me, “I know I’m good, but no one gets it.” That hit me. Because I’ve met so many ambitious founders who’ve built amazing things, but can’t seem to get people to notice — or convert.
If you're a founder building for Gen-Z and tired of slow growth, I’ll help you punch above your weight — with positioning that sticks, funnels that convert, and systems that scale.
That’s where I come in. I help people like you break the cycle - with smart positioning, a system that actually scales, and a brand that punches way above its weight.
From gritty growth to global playbooks
I've built and battle-tested brands that move fast and grow faster. From underdog startups to challenger brands, I apply the same frameworks in my ventures and with clients — no fluff, just results.
Over the years, I’ve built systems for clients who were stuck, tired of throwing money at marketing that didn’t stick. I’ve helped founders rediscover their voice, teams automate what’s draining them, and companies turn confusion into growth.
Along the way, I’ve also built my own ventures — applying the same frameworks I use with clients. Each one is a test lab for innovation, speed, and strategy that actually works.
Mamori Wins Social Impact Award 2025
Recognised for empowering healthier food choices; through tech, clarity, and community.
In 2025, Mamori was awarded the Social Impact Award at Startup Festival. This milestone reflects our mission to make smart nutrition guidance accessible and personal for everyone — especially those managing allergies, health needs, or food goals.Community is at the heart of what we do. With over 2,000 users and 70,000+ scanned products in just two months, Mamori is helping people across Europe make better food decisions — instantly.
Our Mission
Ventures I’m Building
This isn’t just theory. I build companies too.
The Growth Bully
A strategy-first marketing agency helping traditional businesses scale with modern systems, AI, and automation.
Mamori
A nutrition assistant that helps people instantly understand whether a food product fits their health goals or restrictions.
Breezflo
A lead generation and automation platform that helps sales teams run powerful outreach without lifting a finger.
Every brand I build is a test lab. If I recommend it, I’ve run it live. From automation to AI to positioning — I practice what I sell.
I’ve had the privilege to work with some incredible businesses — from family-run powerhouses to global names modernising their marketing.
Every project is tailored, strategic, and built to scale.
If you’re leaking leads, it’s not just the ad, it’s the whole system. I align brand, funnel, message, tech, and journey into one tight ecosystem built for Gen-Z conversion.
I’ll dig deep into your business, understand your audience, and work with you to build a system that fits. Custom moves, tailored for your goals — no copy-paste blueprints.
The Gen-Z Growth Engine™
From insights to execution. I don't just talk Gen-Z — I build brands that click with them, fast.
Conversion-Ready Brand Builds
Forget surface-level stats. I dive into behavioural truths, so you can stay culturally relevant and ahead of the curve.
Gen-Z Brand
Building
I don’t just make your brand look cool — I help you mean something. For Gen-Z,
that’s everything.
Native Funnel Strategy
Let’s make sure your funnel isn’t leaking — and that it actually converts Gen-Z with intent and ease.
AI-Powered Ops & Automation
Tired of the manual grind? I’ll wire up AI and automation so you spend more time growing, less time babysitting ops.
Gen-Z Trust Loop Campaigns
It’s not a campaign — it’s a relationship. I’ll help you create trust loops that Gen-Z buys into, again and again.
Stephen in the Spotlight
Articles, interviews, and write-ups featuring Stephen’s work and thinking.
Why Should I Do Something When A Computer Can Do It?
Brands Scaled
Ignore AI and be left behind’ – The Growth Bully CEO Stephen Ellul
Generated 8x ROAS with first Meta ads funnel for Liquigas Malta
Latest Thoughts
Welcome to my blog, where I share practical insights on Meta Ads, paid media, and growth strategy.
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The Framework I Use to Help Brands Win Gen-Z
No hype. No noise. Just a playbook I’ve stress-tested across industries.
Let’s Work Together.
Digital Strategy
for Gen-Z
Built for attention spans, relevance,
and action.
Sales Funnel
Optimization
Funnels that feel native to how Gen-Z shops and buys.
Creative Strategy
That Lands
Messaging, visuals, and narratives that feel like them — not like ads.
Testimonials
Let’s architect a brand Gen-Z buys into — and a funnel that pays off.
You don’t need another marketing partner. You need a strategy partner who gets your world — and your audience. Let’s build something that finally sticks.
"Within 6 months of working with The Growth Bully, we generated over $100,000 in revenue. If you're looking for a team that actually moves the needle, this is it."