Marketing you can actually measure. Every euro tied to revenue.
Most business owners I meet in Malta are spending real money on marketing and cannot tell me what it returns. Not because they are careless. Because nobody ever built them a system that measures it. I run paid campaigns for established businesses that want a straight answer: what did we spend, what came back, and what do we change next month. Liquigas Malta: 3.42x return on ad spend.
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Live campaigns for Malta and international brands, all measured the same way
I founded The Growth Bully, a performance marketing agency based in Malta. We run paid media and lead generation for 100+ brands, and every account reports the same way: spend in, revenue out.
Most clients arrive after being burned. They ran ads, got reports full of impressions, and never saw the revenue. The fix is rarely a clever ad. It is tracking that works, targeting built on their numbers, and follow-up that does not leak. I also build my own ventures with the same playbook. When I recommend something to a client, it is because I have already spent my own money proving it.
Book a Free Growth CallMamori Wins Social Impact Award 2025
Winner of the Social Impact Award at Startup Festival 2025.
Mamori helps people check instantly whether a food product fits their health needs, allergies, or goals. Over 2,000 users scanned 70,000+ products in the first two months. The award recognised that traction and the mission behind it.
Our Mission
Ventures I’m Building
This isn’t just theory. I build companies too.
The Growth Bully
The performance marketing agency behind the results on this page. Paid media and lead generation for Malta and international brands.
Mamori
A nutrition assistant that tells you in seconds whether a food product fits your health needs. Social Impact Award winner, 2025.
Breezflo
A lead generation platform that runs outbound for sales teams automatically, so pipeline fills while they sell.
Every venture is a test lab. If I recommend a tactic to a client, I have already run it live with my own budget.
From family-run Malta businesses to international names, 100+ brands have trusted me with their marketing budget.
The same measured system, applied to your numbers.
When ads underperform, the ad is rarely the whole problem. I fix the full system: tracking, targeting, creative, landing pages, and follow-up. Then I measure all of it against revenue.
I start with your unit economics: what a customer is worth and what you can afford to pay for one. Every campaign gets built and judged against those numbers.
Meta Ads Management
Full-funnel Facebook and Instagram campaigns with structured creative testing and tracking you can verify.
Google Ads Management
Search, Shopping and YouTube campaigns structured around your cost per acquisition targets, not vanity metrics.
B2B Lead Generation
The Decision Maker Pipeline™, my productised lead generation system. 40% more qualified B2B leads in the first 90 days, performance-guaranteed.
Funnels & Landing Pages
Landing pages and follow-up sequences that convert the traffic your ads pay for, instead of leaking it.
Marketing Automation
CRM, follow-up and reporting automated, so leads get chased in minutes and nothing depends on someone remembering.
Tracking & Measurement
Pixels, Conversions API and reporting set up properly, so you know exactly what every euro of ad spend returned.
Stephen in the Spotlight
Articles, interviews, and write-ups featuring Stephen’s work and thinking.
Why Should I Do Something When A Computer Can Do It?
Brands Scaled
Ignore AI and be left behind’ – The Growth Bully CEO Stephen Ellul
Liquigas Malta: 3.42x return on ad spend from their first structured Meta ads funnel
Latest Thoughts
Welcome to my blog, where I share practical insights on Meta Ads, paid media, and growth strategy.
The Decision Maker Pipeline™
My productised B2B lead generation system. The promise is simple: 40% more qualified B2B leads in the first 90 days, performance-guaranteed. Three engines make it work.
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Video Architecture Engine
Video assets built so decision makers recognise and trust you before the first call ever happens.
META Engine
Meta campaigns that put those videos in front of the right decision makers at a cost per lead you can defend.
CRM Engine
Automated follow-up that chases every lead within minutes, so booked calls never depend on memory.
Testimonials
Six months from now you will either know what your marketing returns, or you will still be guessing.
Keep spending on marketing you cannot measure and the leak continues quietly every month. Or book a free growth call. Thirty minutes, no pitch. I look at your setup and tell you what I would fix first. If I cannot help, I will say so on the call.
"Within 6 months of working with The Growth Bully, we generated over $100,000 in revenue. If you're looking for a team that actually moves the needle, this is it."